Although online shopping increased during COVID, 70% of grocery shopping is still done in physical stores, and consumers desire contact-free transactions more than ever. Amazon’s Dash Cart creates a frictionless shopping experience that allows customers to bypass the store checkout. Computer vision algorithms identify items placed in the cart so customers can simply exit through a specially designated lane to pay for groceries.
Double down on Amazon’s value proposition of price, selection and convenience.
Decode mental models and behaviors to improve discoverability.
Optimize the customer experience within hardware constraints.
Create a scalable design system to improve UI, branding, and accessibility.
Assessed research findings and best practices and audited designs to define opportunities. Compiled inspirational designs and evaluated competitor experiences to hone design direction.
Conducted stakeholder interviews and a workshop to align on product strategy and visual branding.
Updated information architecture to improve discoverability of key features that were instrumental in achieving business outcomes. Outlined and prototyped contextual flows and multi-modal interactions to facilitate effective usability testing.
Prioritized design refinements based on usability testing findings, business priority, and development effort.
Usability tests revealed the discoverability of key features drastically improved, and users perceived the brand as intended. Further, the design system facilitated efficient communication and collaboration between teams.